Popsicle Beauty Club: Where Play Meets Peace of Mind
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When Rebecca, founder of Popsicle Beauty Club, reached out about partnering, my answer was an immediate absolutely! Why? Because I cringe every time I walk through a Dollar Store and see aisles of cheap, toxic play makeup that kids are begging their parents for.
Growing up, skincare was pretty important in our house due to my sister’s rare skin condition (read more about my early days with skincare and makeup here). I remember starting to experiment with makeup and being left to my own devices—being the youngest of three girls meant I wanted to keep up (anyone remember those gigantic Lip Smackers and that oooey-goooey roll on lip gloss that tasted like cinnamon? I can only imagine how many toxic substances and heavy metals I was slathering on my face and lips as a kid – Yikes!)
And now? Play makeup for littles is super common, makeup for tweens and teens is everywhere, and of course skincare and seasonal products (like Halloween makeup) are a rite of passage.
Popsicle Beauty Club offers a curated selection of non-toxic makeup, hair and skincare for play and practice. It’s specifically designed for your littles through tweens and teens!
I may not have kids of my own, but I know firsthand what cumulative toxic load can do to a body—and how it ties into autoimmunity. That’s why this partnership feels so on point: Popsicle Beauty Club is all about safer, non-toxic options for the next generation, helping families lessen the toxic burden on tiny (and not-so-tiny) bodies while still keeping beauty fun, playful, and creative.
Rebecca has carefully curated Popsicle Beauty Club as a one-stop shop for safer beauty—sourcing high-quality lines from around the world (including Australia!) and making them accessible here in North America. Popsicle ships across the USA and Canada and has plans to expand internationally in the future.
Q&A with Rebecca, Founder of Popsicle Beauty Club
I chatted with Rebecca, Founder of Popsicle Beauty Club for a little Q&A to share her vision and give you a peek inside the club.
Q: What inspired you to start Popsicle Beauty Club?
Rebecca: It all began when my son developed baby eczema. That opened my eyes to just how unregulated and unsafe many personal care products can be, especially for kids. Later, when my daughters showed interest in my makeup drawer, I realized there had to be a way for them to play, express themselves, and experiment—without the toxic trade-offs. That’s when Popsicle Beauty Club was born.
Q: What kinds of products do you offer?
Rebecca: We’ve designed Popsicle Beauty Club to grow with kids. We start with play makeup for littles, then move into tween and teen makeup and skincare that looks fun but is truly non-toxic. We even carry Halloween makeup so families can avoid those cheap, chemical-laden costume kits. One of my favorite things? Some of our sets include reusable palettes—eco-friendly, refillable, and budget-conscious. Because safe beauty shouldn’t create extra waste.
Q: How do you choose what makes it into the Popsicle Beauty Club?
Rebecca: Every product is hand-curated. We avoid synthetic fragrance, unsafe dyes, and ingredients linked to hormone disruption or heavy metals. We want beauty that’s joyful and safe. If I can’t confidently put it on my own kids, it doesn’t make the cut.
Q: You talk about “toxic burden on tiny bodies.” Why is it important to start young?
Rebecca: Kids’ systems are still developing—detox pathways aren’t as robust, and exposures add up quickly. By starting with safer choices early, we can reduce their cumulative load and set them up for healthier futures. It’s not about fear—it’s about giving them space to play and grow without extra stress on their little bodies.
Q: What advice would you give parents or caregivers looking to make safer swaps?
Rebecca:
- Start with the products kids are most excited about, whether that’s lip balm, nail polish, or Halloween face paint.
- Look for fewer ingredients and brands that are transparent about sourcing.
- Choose products designed to grow with your kids—like reusable palettes that can be refilled instead of tossed.
- Remember: progress, not perfection. Even one safer swap makes a difference.
Q: What’s your dream for Popsicle Beauty Club?
Rebecca: To be the trusted hub for families who want safe, fun, and sustainable beauty options. I want to make it normal—not niche—for kids and teens to have access to non-toxic makeup and skincare. And I’d love to expand into more categories while building a community of parents and caregivers who are learning and growing together.
Exclusive Popsicle Perks!
I’m so excited to introduce Popsicle Beauty Club to you. From play makeup for littles, to practice makeup for tweens and teens, skincare, Halloween face paint that won’t make you cringe and so much more—it’s such a refreshing change from the toxic options we’re used to seeing. And those reusable palettes? I’m loving it!
Because at the end of the day, beauty should be playful and expressive, not another source of toxic burden. Popsicle Beauty Club proves that safer swaps are possible—and fun.
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